Mediatech
Conversion-focused marketing funnels for CyberNews — expert-reviewed VPN comparison landing pages that rank 40+ providers, drive affiliate conversions, and scale across Mediatech's publishing portfolio.
40+
VPN providers tested
9.9
Top ranked score
8
Providers listed
Project details
- Year
- 2023-2025
- Client
- Mediatech
- Services
- Product Design
Concept
Mediatech is a Vilnius-based digital publishing house behind CyberNews and other high-traffic media brands. I led product design for scalable marketing funnel platforms — including the CyberNews Best VPN landing page where the research team tests 40+ providers and presents ranked recommendations with expert scores, feature breakdowns, and conversion-optimized CTAs.
Approach
- Designed the VPN comparison funnel template used across CyberNews — hero, expert-reviewed badge, ranked provider cards, and sticky conversion banners.
- Built reusable ranking card components with scores for privacy, speed, and value — paired with promotional badges, feature checklists, and affiliate CTAs.
- Structured FAQ accordions and Editor's Picks modules to support SEO, trust-building, and mid-page conversion.
- Contributed to a shared design system across Mediatech publishing products — integrating AI into design workflows and optimizing layouts for conversion rate.
Outcome
The funnel system gives Mediatech a repeatable pattern for high-intent comparison content — turning editorial research into clear, trustworthy product rankings that scale across categories while maintaining conversion performance.